When slot jackpots rose from £70 to £100, the pub trade rubbed their hands thinking their takings would go through the roof. Tricksters - professional slot players - thought so too. However, contrary to expectations takings have actually DROPPED since their implementation! Why is this?
Well, there are three types of slot gambler. Let's look at the impact of the new jackpots on each group.
1. Casual punter; happy to put a few quid in. Gamblers in this group have realized that the chance of hitting the jackpot is further away than ever and now that it can take over £10 to get a board now, just isn't worth it. Players have realised that the new game profiles are so flat that you can predict with tedious monotony where the 'bars' are; e.g. certain DONDs will give you £6, others £3 as usual...
2. Regular punters; wannabe tricksters. Think they know slots and are happy to plough loads in, sometimes a couple of hundred! But, alas, chasing the jackpot these days is a mugs game as it's further away than ever. It is this group that have cut down the most and sought sanctuary (and better odds) in the bookies instead; but even here the tricksters are in the know - but that's another thread for another day. Put simply, punters in this group didn't mind losing money as long as there was a consolation payoff at the end - but now, this group aren't even getting any sort of payoff and are leaving the slots in droves. It is this group that are abandoning the slots the most.
3. Tricksters; people that genuinely know the machines through a combination of "tells" and various game "features" that Joe Public would never know; it's all strictly between the machine programmers and the highly-developed distribution channels in which the valuable information is passed and shared. But this group are finding the going tougher, because there isn't the required turnover that would usually extract the profit (yes, I'm aware tricksters don't necessarily go "all out" for the jackpot, sometimes a series of small wins is the way forward). Therefore, normally pub routes have had to change so adjust to the new regime. (However, Tricksters have a new 'trick' up their sleeves - the DOND (and clones) £100 Cashpot trick - and no, I'm not revealing it! Ever wondered why a dead machine has just paid out the Cashpot..........Regular punters beware
So, in summary, £100 slots might be a step too far and too high. I'd be interested in other views on the forum, and whether we might see a resurgence of £70 jackpots, the jackpot level that all gamblers feel they can have a crack at?
Thanks to 'Big' Marky, one of my trickster mates, for some of the info in this post.
Edited by mixer, 08 March 2014 - 06:48 PM.